This is how shopping is often conducted in Ghana: The buyer picks a taxi or sits in his vehicle, drives through horrendous traffic, looks left and right wondering if the name of the shop sent to them was right, finally parks by the roadside and walks from shop to shop comparing prices and quality. Another scenario would be to drive to a popular market like Makola, struggle with hundreds of other shoppers in a bid to get to the shop of choice whilst having to swerve loads carried by porters and cars which often join the melee. After the buyer buys the products, they pay for a porter to carry the goods from point of purchase to perhaps a vehicle which exposes the goods to damage or theft. Now that is a lot of sweat!
Then to help solve this problem of shopping difficulties comes Jumia. Jumia, the leading online retailing company was first launched in 2012 and boasts of presence in Nigeria, Ivory Coast, Egypt, Morocco, Kenya, Uganda and Cameroon. Now Jumia is in Ghana and it promises to bring some order where shopping chaos reigns.
